Hello fellows,
hope you are following with the lessons and are enjoying it. Today, we are going to continue with another exiting lesson.

 What is corporate entrepreneurship?- Researcher sharker A. Zahra observed that "corporate entrepreneurship may be formal or informal activities aimed at creating new business in established companies through product and process innovation and market development. These activities may take place
at the corporate, division (business), functional, or project levels, with the unifying objective of improving the company's competitive position and financial performance".
William D Guth and Ari Ginsberg have stressed that corporate entrepreneurship encompasses two major phenomena: A new creation within existing organizations and transformation of organizations through strategic renewal. 

An example of a corporate entrepreneur is Ken Kutaragi. The turning point in Kutaragi's career came in 1990, when a partnership between Sony and Nintendo to create a new home-video-game system broke down. Many Sony executives wanted to give up on the home-gaming market. But Kutaragi insisted that Sony could develop its own system. He even threatened to leave Sony if it did not pursue his goal. In 1991, he won his battle: he was named project manager of a group that built a new game system, the PlayStation. The gaming console went on the market in December of 1994 and was a huge hit. It is the most popular video-game console in the world. By the end of the 1990s, it was so popular, it alone was generating 40 percent of Sony's profit.